Pop N' Clean Can Opener
To introduce innovation into this mature category, Joss used our Brainscroll™
concept ideation process. The resulting design features a unique, patented cutting module
that pops out for easy cleaning. We also added improved ergonomics, built-in cord
storage and better cutting action. To minimize manufacturing costs, our engineering team
reduced parts and designed the unit for automated manufacturing processes.
The can opener design has boosted Sunbeam's market share and gross margins. Its
innovative design has been recognized as superior by Consumers Digest and Good